
With humble beginnings and high aspirations, the small company that would eventually become Rolex Watches was originally founded in 1905 by Hans Wilsdorf and Alfred Davis. Submariner, Explorer, Explorer II, Daytona Additionally, Omega continues to push the limits of horological technology by being the first brand to create the bi-directional automatic movement rotor as well as popularizing the Co-Axial Escapement movement.Īn Omega would be a great brand for someone that wanted a high-end luxury timepiece with deep roots in Swiss horological history but with a legacy of pushing limits, innovating, and always trying to live the spirit of pushing forward while also being reverend towards the past. The movement was called OMEGA.įrom that point Omega’s impact on human culture only continued with being the official timekeeper for the Olympics, the official watch brand for NASA, the current James Bond watch, and more. That movement had such a cultural impact and grew their business to such new heights of success that the brothers decided to change the name of their entire watchmaking operation to the name of that revolution movement. The two brothers saw the potential in what their father created and they moved the company to Bienne, Switzerland in order to produce the movement that would change everything – an incredibly accurate (for the time) movement that offered the ability to manually wind the movement and set the time from the main crown. It took over 45 years for that seed to grow and be cultivated by Louis Brandt’s sons, Louis Paul and Cesar. In 1848 a humble watchmaker named Louis Brandt started his modest watchmaking operation called “Louis Brandt & Fils” in La Chaux-de-Fonds, Switzerland. Precision and cultural impact have always been the guiding compasses for Omega. With those criteria in mind, let’s explore our favorite luxury watch brands of 2023. Materials: Luxury watch brands will more often than not experiment with new materials or include precious metals or gemstones in their design.

Simply put, generally there is more hands-on time involved in making a luxury watch. Craftsmanship: Often the most differentiating factor, most luxury watch brands feature more meticulous hand craftsmanship and rigorous functionality and accuracy testing.Mission/Legacy: Luxury brands are generally driven by an original founding member’s impetus or driving factor – they carry that legacy into everything they do to continue the legacy of the brand.What typically separates a luxury watch brand apart from other brands is how well the brand positions their mission/legacy, craftsmanship, and materials.
